Stick to the Strategy: 3 Keys to Entrepreneurial Decision-Making

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Why speed, patience, and iteration win in the long game of business

There’s a quote from Napoleon Hill that every entrepreneur should memorize and consider putting on a cat poster in your office:

“Successful people make decisions quickly and change them slowly.”

In other words:

  • Don’t overthink your move.
  • Make a clear decision.
  • Stick with it long enough to find out if it actually works.

Sounds simple. But in today’s fast-moving, hyper-distracted, AI-disrupted world…

Most leaders do the opposite. They hesitate to commit, then abandon ship at the first sign of discomfort. And they wonder why they feel like they’re constantly starting over.

Here’s the truth: The game isn’t about perfect decisions. It’s about committed strategy and thoughtful iteration.

Here’s a 3-part framework to help you make better, faster, and more confident moves—without spiraling or second-guessing.

1. Start Soon: Don’t Let Perfection Delay Progress

Every winning business started with one simple act: Someone made a decision.

They launched the offer. Made the hire. Booked the venue. Wrote the post. Send a message. Took the shot.

Too many entrepreneurs stall out before they ever begin. They wait for:

  • The perfect plan
  • The perfect time
  • The perfect product
  • The perfect pitch

But here’s the reality: Clarity comes from movement, not meditation.

You don’t need 12 months of strategy. You need one clear step—and the courage to take it this week.

2. Stick With It: Stay Long Enough to Learn

Once you’ve made a decision, ride it out, at least long enough to get real feedback. This is where most leaders sabotage themselves:

  • They feel anxious when results don’t show up right away
  • They start tweaking the plan before it has a chance to work
  • They burn energy chasing new ideas instead of executing the current one

I’ve been guilty of this, changing the marketing strategy midway because I’m not seeing the results quickly. I panicked, watching money burn. But I didn’t give it the time or strategic iteration it needed. So I had several starts, no finishes. 

So if you’ve:

  • Launched a new offer… give it time.
  • Delegated a key task… let the person learn.
  • Started a new system… don’t revert to chaos.

Hold the line. Discipline is where results compound.

3. Evaluate + Elevate: Refine with Data, Not Drama

Eventually, it’s time to step back and assess:

  • What worked?
  • What didn’t?
  • Where was the breakdown, idea, execution, or messaging?
  • What feedback do we have, from the market, the team, or ourselves?

This is where you elevate. You don’t trash the whole strategy, you evolve it. Evaluation without ego is a superpower.

The most successful leaders aren’t attached to being right. They’re committed to getting better.

So ask:

  • “How can we simplify this?”
  • “Where’s the hidden win?”
  • “What’s the next smart tweak?”

Then, re-commit. And go again.

Final Thought: Decide, Commit, Refine.

It’s easy to get pulled into the spiral of:

  • Constant comparison
  • Chronic pivoting
  • Decision fatigue
  • Start-stop energy

But leadership isn’t about chasing the next trend. It’s about building something that lasts.

So here’s the rhythm:

  1. Decide quickly.
  2. Stick long enough to learn.
  3. Evaluate without emotion.
  4. Level up and keep going.

The people who win aren’t always the most talented. They’re just the most consistent.

So stick to the strategy. Let it breathe. And give yourself the dignity of momentum.

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